To eat or to be eaten addresses global issues such as lack of resources, over population, issues around consumerism with a fictional and controversial solution.

The attempt of the project is to create a circumstance that encourage us to transcend our own perspective given by our own socio-cultural frame.

The task of the guide is to become a conduit for this experience. It is presented to the user as a dilemma, making use of humor and irony, avoiding being moralistic or didactic, celebrating unreality, exposing assumptions, provoking and sparking debate.

While looking for a situational frame that could work as platform to stimulate to transcend the structure of our behavioral cultural system, it seemed that working with a food taboo like cannibalism would not only fulfil this purpose but could as well test the bounds of cultural relativism as it challenges the viewer to define what is or is not beyond the pale of acceptable human behavior, opening debates for what we consider or can consider ethical.

The great answer that this controversial topic produce in us, due to his taboo and abominable status, generate dark, extreme and more complex emotions that provoke unpredictable outcomes, which can challenge narrow assumptions, preconceptions and givens. This makes it the perfect theme to engage most of the public and avoid an indifference situation.

The outcome is a guide to cannibalism, To eat or to be eaten – A guide to cannibalism, is the what-if question, the fictional scenario, which start with an assemblage of data, info and facts that justify cannibalism ethically and show its potential to be the answer of some global issues as overpopulation and lack of resources. It follows chopping charts, recipes, wine recommendations and conclude with The hairy bowls, four vessels cover with a layer of skin and real human hair that work as the merchandising of the guide.

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